Here’s why you and the customers did not respond positively to a video, and how to fix it.
1.It’s not about the customer. Like many business videos, it starts right in talking about what they do without creating an emotional connection with the viewer. Video storytelling is a great way to connect with the prospects’ emotional pain. Once they see that you understand their need, they want to know how you will solve it.
2.It sends too many messages. The video addresses every aspect of the offering. It tries to communicate too many ideas without emphasizing the individual importance. Pick one feature or benefit and emphasize why you are best to deliver it.
3.It’s boring. Most marketing videos are boring because they are straightforward and don’t say anything different. Many companies simply try to look serious and professional without the concern for impact. Humor and creativity will make people want to share your video, increasing views.
Effective videos are the Awesome Experience, the convergence of need, entertainment and the unexpected. Otherwise they will fall flat and waste your time and money.
You can makeover your boring videos into roaring videos with these simple considerations.
1.Target your prospects pain. Remember, it’s not about you or what you want to sell.
2.Focus on one differentiator. Videos should send a single, clear, memorable message.
3.Make it share worthy. You need some sort of OMG factor that makes people want to pass it along.