2014 April

Why is the Video Not Correct?

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Here’s why you and the customers did not respond positively to a video, and how to fix it.
1.It’s not about the customer. Like many business videos, it starts right in talking about what they do without creating an emotional connection with the viewer. Video storytelling is a great way to connect with the prospects’ emotional pain. Once they see that you understand their need, they want to know how you will solve it.
2.It sends too many messages. The video addresses every aspect of the offering. It tries to communicate too many ideas without emphasizing the individual importance. Pick one feature or benefit and emphasize why you are best to deliver it.
3.It’s boring. Most marketing videos are boring because they are straightforward and don’t say anything different. Many companies simply try to look serious and professional without the concern for impact. Humor and creativity will make people want to share your video, increasing views.

Effective videos are the Awesome Experience, the convergence of need, entertainment and the unexpected. Otherwise they will fall flat and waste your time and money.

You can makeover your boring videos into roaring videos with these simple considerations.
1.Target your prospects pain. Remember, it’s not about you or what you want to sell.
2.Focus on one differentiator. Videos should send a single, clear, memorable message.
3.Make it share worthy. You need some sort of OMG factor that makes people want to pass it along.

Responsive Websites adapt to future devices

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One of the big benefits of responsive design is that the size of the template is designed based on screen size, not device. This means that no matter what size screen someone is viewing your website, it will display properly for that screen size.

So, in the future, as new devices (TVs, watches, glasses, etc.) are being used for web browsing, your responsive site will still look beautiful.

It will be extremely critical that your website provides mobile users an easy-to-use experience. Having a mobile website is no longer simply a luxury — rather, it is now a necessity and literally impacts the growth of your business.

Curious about the possible return having a mobile website might have? I’d suggest checking out is this “Full Value of Mobile” calculator by Google. Here, you can input different variables about your business and marketing, and it will give you a full rundown of how your metrics can be increased with proper mobile design.

Benefits of a Promotional Video

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In order to grow your business you must continue to look for ways to attract new customers and a promotional video is an incredibly valuable for attracting new clients at presentations, seminars, trade shows and exhibitions. Streaming promotional videos on your website is also a great way to generate sales from on line customers.

Most promotional video production companies offer full service capabilities from concept and story boarding to location shooting and editing, including professional voice overs and music. Such technologies make presentations highly persuasive.

And the marketing or brand benefits of a promotional video are numerous. Here are some examples:
Presents a professional image of your company
Increases brand recognition
Increases confidence and trust in your business
Grab people’s attention
Explains who you are and what you do
Highlights your competitive strengths
Help you achieve your marketing and communication objectives
Complements and add strength and credibility to your other promotional materials

And the overall benefits to your business include:
Increased customer base
Increased sales
Increased profits

FAQ About Promotional Videos

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Can you get completely customized videos?
Definitely! Promotional or marketing videos are now big business and there are some fantastic professional video production makers who can create and design tailored video projects to suit your needs. Technology and competition in the market place today means that videos can be custom made relatively cheaply.
How much do promotional videos cost?
Exactly how much a promotional video is going to cost is a very difficult question to answer because there are so many factors to consider. The cost will be determined by how much it costs for actors, for the location, filming and professionals. The best way to get an indication of the cost is to call and talk to us about your ideas.
Are the videos VHS videos or DVD’s?
The term ‘video’ does not stand for a VHS cassette tape instead the term ‘video’ stands for the moving sequence of footage. While footage can be put onto a traditional VHS cassette tape, DVD, web streaming and CD-ROM are the main mediums through which footage is delivered.
How long should a promotional video run for?
A promotional video should not be too long. You want your video to be short concise, simple and easy to understand. People don’t want to be kept waiting. We are all busy people and so make sure your video doesn’t take too long to get to the point and get your message across.
What is the most important part of making a promotional video?
The script is the most crucial part of your promotional video. You need to consider what will grab your target audience’s attention and how to keep them interested in your product. Make sure you get it right before you start shooting because any changes later will add to the cost especially if you have to re-cast scenes.